BYU Athletics to Prepare Athletes for NIL Changes with Opendorse Ready, Most Influential Powerade Sponsored Athletes on Social, Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. NEXT:10 Best Sports Podcasts Hosted By Athletes, 10 Most Iconic Athlete Cameos In Television Ads, 10 Times Famous Athletes Have Appeared In Movies, Best Famous Athlete Cameos In A TV Show Or Movie, James play four ridiculous characters at the same time, 10 Funniest Sketches Starring Professional Athletes on SNL, 10 Best Sports Podcasts Hosted By Athletes. Gatorade has Usain Bolt and Serena Williams, and has already featured both of them in commercials. A graduate of Rutgers University, he is the married father of two kids who believe he is ridiculous. Professional athletes such as Seattle Seahawks wide receiver D.K. Today, as Gatorade's head of consumer and athlete engagement, Abbot helped remake the 24-year-old spot with a new pair of stars. This ad was going to feature the first official athlete to be in a Gatorade ad. Gatorade may offer a good drink to complement water for athletes involved in intense exercise and activity. In 1991, Gatorade wanted to get as much out of this . 10. For decades, athletes have reached for one beverage to quench their thirst after an intense workout. Explains that gatorade is one of the top selling energy drinks in america. Are they sure you want to do this with me? Our vision for our Gx collaborations is to elevate athlete voices and spotlight their stories and experiences beyond the field of play. Jessamyn Stanley, 34, is known as a yoga teacher, body positivity advocate, and writer. "This was just fun," she told People. That brand, which counts NBA stars James Harden and Kristaps Porzingis, star QB Baker Mayfield, MLB all-star Mike Trout, and WNBA star Skylar Diggins-Smith as investors, and boasted the late Kobe. He has parlayed his success on the pitch into quite the litany of partnerships off of it. Those who star in the commercial include: Sydney McLaughlin 4 Sydney McLaughlin in the new Gatorade Fit commercial Credit: Gatorade According toForbes, this may serve as an early intro for him as, likeMichael Jordans Be Like Mike, Williamson would love to add to his persona,welcoming the ideaof a Be Like Zion campaign down the road. Gatorade dominates the U.S. sports drink category, holding a 72% market share of retail sales, according to Euromonitor. ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06 Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News This ad is framed in the context of just how quickly 9.56 seconds can pass the time it took for Bolt to run 100 meters in 2009. To inquire about a licence to reproduce material, visit our Syndication site. Today, as Gatorade's head of consumer and athlete engagement, Abbot helped remake the 24-year-old spot with a new pair of stars. The beverage can be seen in sports stadiums far and wide. Not only did this ad display what the game was all about, but it was also a blast to watch. We are committing to helping millions play over the next five years. Lawrence holds great appeal . But which ones are the most memorable? It is synonymous with the world of athletics. That's precisely why the latest commercial for the drink "Greatness Starts With G" features several of the top competitors of the modern age working out and enjoying a quick beverage break. There's an iconic Gatorade commercial from 1997 featuring soccer star Mia Hamm and basketball legend Michael Jordan. View our online Press Pack. Not only did this ad display what the game was all about, but it was also a blast to watch. RELATED:Best Famous Athlete Cameos In A TV Show Or Movie. ". ", "My wife is like, 'Was this like what you trained for pre-World Cup?' Your email address will not be published. The athletes have been tweeting using the hashtag #ReadyToPlay, and many of them will be featured in a Gatorade TikTok Challenge. She sinks it, telling Jordan once again, decades later "Yes, I can.". line-height:1.5; Recently, he can be seen advertising thenew #Bolt24 line. While mostly known for hydration, the hydration giant has expanded its reach far beyond what happensonthe field of play. Submissions should come only from actors, their parent/legal guardian or casting agency. Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player. The commercial originally aired in the summer of 1991, right after the Chicago Bulls won their first of six titles. From Michael Jordan to Serena Williams, there have been many great television ads featuring several athletes. More marketing dollars will be allocated to capitalize on the growing trends of the current and future athletes. Who stars in the Gatorade Fit commercial? As the new version of the classic song "Anything You Can Do, I Can Do Better" plays, Jordan pops up on a golf course, saying "No, you can't" as his course buddy, Hamm, goes for a putt. "In the last few months, athletes . I don't give a flying shite if that whale can stand on her head she is still morbidly obese and shouldn't be anywhere near an advertisement related to fitness. .article-native-ad { Had he come along a little later, theres no doubt his charismatic personality and quips would make for some extremely memorable advertisements. Matt Ryan has used thesports drinkplatform to inspire others. Over the years, he has worked as a dancer for projects with Katy Perry, Nicki Minaj, Victoria's Secret, ELLE Magazine, SNL, and more. August 8, 2022 Whether you're a player or an impassioned fan, it's very easy to get sucked into the intense nature of sports. .article-native-ad strong { Then, in August 1991, a commercial ran with Michael Jordan drinking the stuff and it became . As nutrition is perfected, thesuperstarswill shine brighter. Lindsay Kimble is a Senior Digital News Editor and the Sports Editor for PEOPLE Digital. margin-top: 10px; The ad is just 30 seconds long, and with several athletes featured including the likes of MLB star Bryce Harper and NBAphenomZion Williamson they each only received a few seconds of screen time. Required fields are marked *. 10 Cam Newton. Get the best news, information and inspiration from TODAY, all day long. The ad shows the two future greats progressing through their childhood, all the way to the day where they would meet each other on the field. Not bad company for the 22-year old World Cup winner. Nike understands a moment. RELATED: Sydney McLaughlin beats world record holder to win Diamond League final. The idea of these two exchanging jabs and endlessly battling over a (presumably cold) Big Mac was just weird to forever etch itself into the audiences memory. Morant notably has been a partner with . Michael Jordan. While events like the Super Bowl are famous for their commercial segments, sometimes the ads are even better when the athletes are on the television, not the field. The ad shows McLaughlin and her fellow Gatorade-sponsored athletes engaging in a number of different sports, from tennis to hockey and even fencing, showing that they dont care what they play, just as long as they can play something. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. ", "Marlowe 2"was also warmly received by music critics, many of whom said it was one of the best hip hop albums the year it came out. In one of the PSAs, dad joins in on the fun to share the easy steps to determine if you areproperly hydrated. " she recounts of wife Glennon Doyle. On Monday, the brand released a new spot titled All For Fun, the latest installment of its Fuel Tomorrow platform. He has seen every episode of Saved by the Bell at least 50 times, longs to perfect the crane kick from The Karate Kid and performs stand-up comedy, while also cheering on the New York Yankees and New York Giants. It's part of the game. Never will that happen. Because ifGatoradeis any indication, the stars of tomorrow are already here today. Va l ue of largest endorsement deal: Not Disclosed Total estimated value of all endorsements: $5 million a year from Banana Republic, Delta Air Lines, Fanatics, Gatorade, IBM, Mercedes-Benz, Nike, Panini and Southern Company Despite a 2016 Super Bowl loss . Put me in, Coach, she says. July 15, 2020 12:38 pm ET. Metcalf of the Seattle Seahawks. Like us on Facebook atwww.facebook.com/TheSunUSand follow us from our main Twitter account at@TheSunUS, Lindsay Clancy's murder of 3 kids shows cruel trick psychosis plays, Train derailment in Springfield, Ohio as residents ordered to shelter in place, Rape survivor 'sobbed seeing Gabby Petito bodycam vid after same cop did nothing', Kellyanne Conway 'to divorce George Conway as pair "lawyer up" in shock split', 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, Sydney McLaughlin in the new Gatorade Fit commercial, Jessamyn Stanley in the new Gatorade Fit commercial, Cody Rigsby in the new Gatorade Fit commercial. The new ad, from TBWA\Chiat\Day, shows U.S. soccer legend Abby . The Gatorade Fit flavors include Tropical Mango, Watermelon Strawberry, Citrus Berry, and Cherry Lime. The ad depicts Mean Joe Greene encountering a child with a Coca-Cola bottle in his hands. However, this ad campaign is still looked back upon with fond memories to this day. margin: 0 45px; Michael Phelps took a more seriously toned advertisement withUnder Armours Rule Yourself ad. Independent Press Standards Organisation (IPSO). The focus of the spot isn't placed on Trevor Lawrence's prowess on the field, but on his and his fellow athletes' ability to create a fun environment for everyone. They've been trying to normalize obesity for females for several years now. You'll find numerous professional athletes in the minute-long clip, including Jayson Tatum of the Boston Celtics and D.K. Regarding hisGatoradeendorsement, the phenom featured in commercials that showed off hisgoal-scoring prowessand his legendary statusnext to fellow GOATs, allwithout breaking a sweat. Here are the best athletes who endorsed their products without any shame. McLaughlin can be seen hurdling toward the camera while cradling a football. The one where the guy slams the Gatorade bottle down because he doesn't . Oct 6, 2022. Those who star in the commercial. To see all content on The Sun, please use the Site Map. Specifically for the Gx platform, the brand utilizes Tatum to showcase the personalized hydration solutions theyve scientifically engineered in recent years. Postponed for a year, during her free time she's been working with . Those who star in the commercial include: Sydney McLaughlin, 22, is known as an American hurdler and sprinter who specializes in the 400-meter hurdles. re: How much does Gatorade pay to run that advertisement Posted on 2/27/23 at 7:39 pm to Strannix. In 2017, she published the book Every Body Yoga, which breaks the yoga stereotypes. For an optimal experience visit our site on another browser. It was originally published on October 1, 2020. Gatorade Fit is available at retailers across the country, including Walmart and Target. When water just doesn't cut it, you need a refreshing Gatorade to help replenish all of those essential nutrients and electrolytes. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. Towns is one of manysuperstarsto participate in the Beat the Heat educational campaign with his installment taking place outsideon the courts of Venice Beach. Lucrative sponsorship deals with giants like Gatorade, General Electric, Nike and (to a lesser degree) Sprint and Panini America, have made Durant the No. With these bottles, take a piece of J.J., DK, Messi, or Pulisic with you as you fuel your game #FuelTomorrow. Like Hamm and Jordan's original 1997 ad, the new version released Monday shows Wambach and Bolt working out, racing, playing soccer, and more. RELATED: Why Does Brandi Chastain Want to Donate her Brain to Science? "I'm excited to add that [Gatorade Fit] into my summer program," he told the media outlet. 19643 posts. Gatorade Fit is available at retailers across the country, including Walmart and Target. Gatorade made the advertisement effective because of its logical appeal, and since Dwayne Wade is a well known basketball player, and he drinks Gatorade other athletes may feel the need to as well. Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan. The short commercial is just the first part of the Ready to Play Anything campaign. It just aired right after he just won his first of six total NBA Championships. The drink can also be purchased online from Gatorade's website as single bottles or a 12-pack. She's worked at PEOPLE for over seven years as a writer, reporter and editor across our Entertainment, Lifestyle and News teams, covering everything from the Super Bowl to the Met Gala. Whether youre a player or an impassioned fan, its very easy to get sucked into the intense nature of sports. Putin's thugs close in on ravaged Ukrainian city with thousands fleeing as intense fighting rages, Partygate buster Sue Gray's son 'boasting about mum on campaign trail as he tries to unseat Boris Johnson', Suella Braverman vows to stop the boats with new law to crack down on migrants using human rights laws to stay in UK, Runaway mum Constance Marten was 'groomed' by evil Nigerian sect leader, Man 'naked and covered in blood' arrested before mum found 'murdered' at home as neighbours reveal hearing screams, Rishi Sunaks new bill to end the Channel migrant crisis is crucial for the Tories, Leicester 'explosion': Listen to massive 'sonic' boom that shook homes and rattled windows. No, you cant, he says before he looks up to see Hamm putting a golf ball. RELATED: Sydney McLaughlin opens outdoor season in mens race. True champions don't fear defeat.. He landed his athletic and acting chops inGatorades recent summer advertising in the#ReadyToPlaycommercial spots amidst the return of live sports. The fact that he was even willing to play over a meal he already purchased is not only humorous but also strangely accurate considering Jordans competitive nature. IE 11 is not supported. The baseballsuperstarhas had anendorsement dealwith thesports drinkgiant for years. info: One of the wealthiest winter Olympians in history,. Twenty-three years after Mia Hamm and Michael Jordan faced off for Gatorade Zero's "Anything You Can Do, I Can Do Better" commercial, Wambach, 40, and Bolt, 34, are going head-to-head in a revamped version of the iconic spot. If you haven't seen it, it's set to "Anything You Can Do (I Can Do Better)". Here is the history of Gatorade and how it became the top sports drink in the world. They may work out separately, but they come together to deliver one unified message:Drink Gatorade. By making James play four ridiculous characters at the same time, Nike allowed LeBron to show off his humorous side that has only grown since this commercial first aired. Check out our FAQ Page. In the Gatorade Fit commercial, viewers see three athletes drinking the product following an intense workout. But what separates the good from the great is how they bounce back from defeat. When Guitar Hero World Tour was released in 2008, this ad was virtually impossible to miss. In the past, he featured in the brands Secret to Victory campaign, reflecting on the Falcons infamous blown lead in Super Bowl LI and how Ryan has used it to motivate his play moving forward. Who stars in the Gatorade Fit commercial? We will win together by: Elevating Voices Transforming the game starts with us. It has been the official drink of every major sport and sponsored the world's most famous athletes. Wambach tells PEOPLE that in preparation for filming the commercial, she got back into "training mode. She's fit alright. With its latest ad, Gatorade wants to remind us that fun is still the foundation of all athletic endeavors. Atlanta Falcons running back Todd Gurley was among the athletes that appeared in a new Gatorade commercial that debuted last month with the return of professional sports around the world and across the United States. Smith, a Muncie native and Paralympic swimmer, was featured in Gatorade's newest commercial "Greatness starts with G" that aired nationwide Thursday alongside athletes such as the Seattle . The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. Whether it's sticking to the grind or getting those gains, Gatorade assures that "greatness starts with G." Published May 28, 2021 Advertiser Gatorade Advertiser Profiles Coke's Powerade is number two with 16% share. 89K views 5 years ago #Gatorade Every athlete loses. With his iconic role in the Looney Tunes movieSpace Jam, the 90s saw an entire generation of kids wanting to Be Like Mike. This was further seen in one of the greatest ad campaigns of all time. Nick Roush 07/25/20 . In 2017, she published the book Every Body Yoga, which breaks the yoga stereotypes. November 18, 2022 01:00 McDonald's: FIFA World Cup advert Philadelphia Phillies outfielder Bryce Harper and Olympic track and field athlete Sydney McLaughlin in the commercial. This game presumably lasts for an extended amount of time, as later ads pick right back up with the two still shooting it out over the meal. In the past, athletes couldn't appear in commercials for unofficial sponsors during this period. border-bottom: 1px solid #ddd; Email us [email protected] call212 416 4552. Watch TODAY All Day! (BodyArmor has a 14.5% market share, while . She's been nominated for the ASME NEXT Awards for Journalists Under 30, and previously wrote for Us Weekly while on staff at Wenner Media. By Drew Weisholtz Michael Jordan and Mia Hamm are still fiercely competitive. GATORADE Fit is a new hydration drink that has no added sugar, no artificial sweeteners, and no added colors. The album'sHip Hop Golden Agereview contains the following:"'Marlowe 2'isn't easy or straightforward. Competitors such asPoweradeand BodyArmor produce their own litany of stars. Once verified, the information you provide will be displayed on our site. } Commercials tell stories and are meant to drive consumers to act, laugh and inform. In 2020, she won gold at the Tokyo Olympics and holds the current world record of 51.46 seconds. Alongside fellow sports stars Zion Williamson, Sydney McLaughlin, Bryce Harper and Elena Delle Donne, Gurley is prominently featured in a new Gatorade commercial. If basketball never worked out for King James, at least hed do spectacularly well as a method actor in Hollywood. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. In 2016, Virgin Media touted how fast their internet speeds were by comparing them to none other than Usain Bolt himself. Thisreally helps sell the collision course the pair seem to be set on until they inevitably meet each other in the NFL. Gatorade's rise to sports drink domination hasn't come without some controversy along the way. Recently named to the 2020NBAAll-RookieTeam, Williamson signed big deals withPaniniandGatoradeback in 2019at the age of 19 after being drafted by theNew Orleans Pelicans. PepsiCo has released a new Gatorade TV ad featuring US athletes from a wide range of sports. Attend in Miami or virtually, Sept. 1114. With the former's ultra-fast rhyming style and the latter's sick beats, it's a match made in heaven, and the two have put out one fantastic track after the next since the partnership began in 2018 (via FMLY). Your email address will not be published. She first rose to fame after posting yoga content on her Instagram, promoting body positivity. Since hisrookieseasonin 2017, theyoung starhas been highlighted in the You Fuel Us, We Fuel You campaign. Like several epic movies, the cinematographyis the best part about this ad as it shows Polamalu continuously framed moving to the left, and Tomlinson to the right. In order to promote the product, Gatorade released a new commercial with some familiar faces. "I was a kid growing up, watching the Michael and Mia commercials being like, 'Oh, this is' it was the first time I had ever seen in my life a woman being seen in the same vein as a man. In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. In a series of fitness challenges, Abby Wambach and Usain Bolt try to prove that they're the best. Gatorade is calling on NBA star Damian Lillard and boxer Ryan Garcia to push its new Gatorlyte version as the PepsiCo brand continues to experiment . Gatorade TV Spot, 'You Fuel Us, We Fuel You' Featuring Jayson Tatum, Gatorade TV Spot, 'Ready to Play Anything' Ft. Zion Williamson, Sydney McLaughlin, Bryce Harper, Subway TV Spot, 'Talking Serious Flavor' Featuring Draymond Green, Jayson Tatum, Subway TV Spot, 'Favorite Subs' Featuring Draymond Green, Jayson Tatum, Under Armour TV Spot, 'The Only Way Is Through' Featuring Michael Phelps, Stephen Curry, Gatorade Fast Twitch TV Spot, 'Start Fast' Song by SAINt JHN & London On Da Track, Gatorade TV Spot, 'Start Playing and Never Stop Playing' Feat. . Additionally, George has taken tosocial mediatocross-promotehisNikeshoe dealwith the ability to customize ones ownGatoradeGx bottle. In the ad, the Olympians fuel up with Gatorade before flipping tires, racing on stationary bikes, playing an intense game of table tennis, and very poorly attempting speed skating. With the country locked down in various degrees due to the COVID-19 outbreak, athletes are getting a bit restless. From flipping tires to no-legged wall sits, the athletes need to replenish their electrolytes with Gatorade Zero. The duo returns in a new commercial for Gatorade Zero that harkens back to their Gatorade ad nearly a quarter of. } What else would fill the space between timeouts and half-time breaks if not for personalized advertisements carefully designed to get fans to spend more money? Appearing in advertisements as a cameo is a great way for athletes to not only make some money on the side but also build up their celebrity status. It started with the self-titled debut album, "Marlowe,"which became a BBC Radio album of the year. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. The duo returns in a new commercial for Gatorade Zero that harkens back to their Gatorade ad nearly a quarter of a century ago. Made in partnership with TBWA\Chiat\Day LA, the minute-long spot features a young roster of athletes, including San Diego Padres shortstop Fernando Tatis Jr., To Read the Full Story Become an Adweek+ Subscriber. Given that he had go on to win five gold medals in the 2016 Olympics, at least he received a happy ending for all of his work. "I need something that's healthy and not loaded with sugar so that I'm getting the hydration and electrolytes I need to bounce back from these more intense conditioning workouts that I am dreading.". And I think that for me, gave me permission to believe that I deserved the same thing as men deserved. Jessamyn Stanley, 34, is known as a yoga teacher, body positivity advocate, and writer. Exact date yellow weather warning for snow and ice forecast to hit UK - will you be affected? Gatorade is the official and favorite drink of many professional athletes in sports worldwide, and when Gatorade makes commercials or starts an ad campaign, it tries to garner the attention of athletes or people interested in sports, and with the Gatorade commercial I've chosen nothings different. Back in 2006, Nike ran an ad featuring four different versions of NBA superstar LeBron James. She first rose to fame after posting yoga content on her Instagram, promoting body positivity. Yes, I can, she says as she sinks the putt while looking up and giving him a knowing glance that causes him to nod slightly. When he isnt starring for theLos AngelesClippers, George is one of four currentNBAplayerswho serve as anendorserforGatorade. They've reformulated the drink to add vitamin C and B12, plus 50% more electrolytes vs. Gatorade. . font-size: 34px; These are the five best Gatorade commercial tropes: 1. Once verified, the information you provide will be displayed on our site. The . This new spot is a modern spin on the commercial Jordan and Hamm did in 1997, when they competed in basketball and soccer before downing some Gatorade and squaring off in fencing, tennis and track set against the backdrop of Anything You Can Do (I Can Do Better).. padding-bottom: 20px; On the marketing side, Messi is doing quite well for himself. The world of hydration and athletic performance will only continue to move forward. Check out our FAQ Page. Gatorade. Andy Morton The spot, called 'Greatness Starts with G', includes appearances from basketball players Bryce Harper and Jayson Tatum as well as Olympic runner Sydney McLaughlin, soccer's Christian Pulisic and Paralympian swimmer Lizzi Smith. T.J. is shown the importance of dressing for sweat-cess as he is educated by his older brothers towear sweat-wicking clothing materialsin order to stay safe outside. Derek Watt | NFL Instagram Following: 288,000 Twitter Following: 97,000 Facebook Following: N/A Total Following: 385,000 Super Bowl 54 will air Sunday, Feb. 2, 2020 on Fox, live from Miami Gardens in Florida. With its latest ad, Gatorade wants to remind us that fun is still. It also certainly does not hurt that the Steelers would go on to win the Super Bowl the year this aired, helping to further cement its legacy as an all-time great. As previously mentioned, the Watt brothers joined forces to share proper hydration safety forGatorades Beat the Heat program. The variety of editing techniques used in the ad also help to always make it just as interesting as the first time it crossed the television screen. Play 60 is a campaign where the NFL in encouraging kids to get outside and play for at least 60 minutes every day. This ad captures the spirit of its time so well and is particularly heart-warming, considering the way Mean Joe goes against his perceived image to offer a token of generosity. Here are some of the best commercials starring athletes. Let's create yours. Typical sports drinks contain more sugar than most people need in one sitting -- or even in one day. color: #ddd; Download the 2023 Super Bowl TV Ad Report from iSpot Today. In an interview with Shape, Rigsby discussed his decision to partner with the brand. The script is very matter of fact: Narrator: This is Gatorade, . . Save my name, email, and website in this browser for the next time I comment. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. By keeping things simple and running short ads of Jordan having a great time, playing basketball, and drinking Gatorade, the company caught lightning in a bottle and helped propel Jordans image even further. The pair guzzle some Gatorade Zero to prep them to flip tires, run, ride stationary bikes, play soccer and ping-pong before they fail miserably at speed skating while "Anything You Can Do (I Can Do Better)" plays underneath. Imagine being Sydney Mclaughlin, who trained her entire life and had to eviscerate Olympic and world records to star in Gatorade commercial and then she has to share it with a 400lb obese, bastion of unhealthiness because she can . In another, hydrationwisdom was shared back and forthwith a local Houston club girls soccer team. Among the scientists on the Gatorade Sports Science Institute's board of external advisers is UF exercise physiology Professor Scott Powers, director of the university's Center for Exercise Science and chair of the Department of Exercise and Sports Science. Gatoradewhich is owned by PepsiCocontrols about 63% of the U.S. sports drinks market by volume, according to data from Euromonitor International. Brand (s): Burton, Oakley, HP, Verizon, Target, PlayStation, Red Bull, Ubisoft, Beats by Dr. Dre Estimated value: $2 million per deal Misc. 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